Prospects have things to do and decisions to make. They appreciate it when we get to the point quickly.
Who sells to my customers?
An easy way to expand our business is to get other people to send us customers. All we have to do is think creatively. Here is an example.
Imagine we sell weight-loss products. Who do we know that currently sells to or interacts with overweight prospects that might be interested in losing weight? Let’s make a list.
Beauticians. They chat with their customers and have a captive audience.
Aerobic instructors at the local gym.
The retail clerk at the Big & Tall Men's Clothing emporium.
The counter boy at Mac's Greasy Donut Hut.
The manufacturer's rep for E-Z Girdle.
The "High Blood Pressure Anonymous" volunteer lecturer.
The man who drives the ice cream truck in our neighborhood.
The masseuse at the luxury hotel.
Manicurists.
Exercise equipment salespeople.
All we have to do is give them a one- or two-sentence referral script, and now we have potential customers coming to us. These referrers already have a personal relationship with our potential prospects.
