Monday, May 21, 2018

What to say by Big Al...

May 21, 2018
What to say.
Should we push our business and products on prospects? No. When we push and sell, our prospects resist. Plus, there is a greater chance of rejection.

Instead, we want our prospects to say, "Please tell me more."

To do this naturally, ask our prospects, "What do you do for a living?" They smile and talk. Then, after a bit, they will ask us what we do for a living. If our answer is interesting, our prospects will ask for more information from us. And now we can comfortably talk about our business and products because our prospects asked for more information.

The secret is our answer to what we do for a living. We should answer with these exact words: "I show people how to ..." Then, insert an interesting benefit of our opportunity or products. Here are a few examples.

  • "I show people how to sleep well at night."
  • "I show people how to have an extra paycheck every month."
  • "I show people how to lose weight with a special drink."
  • "I show people how to keep wrinkles away an extra 15 years."
A big difference.
Just a few words can trigger decisions in people. These powerful word sequences are called "sound bites." Here are some fun examples.

  • "I am looking for 5 ladies who have wrinkles, but don’t want them."
  • "Does this job interfere with your week?"
  • "Our fat-burning formula works 24 hours a day, even when you are eating."
  • "Have a dream-sucking, vampire boss?"
  • "Enjoy 5-star holidays for the price of a budget hotel."